A one day course, giving you all the theory and practical skills to help you make your own social media films for your company.



24 candidates only.

Course Leaders

Course Overview

Objective:

By the end of the course, participants will have learned how to confidently shoot, and edit a short video using their smartphones and tablets. They will leave with a film they can use for their social media or business.

Course Agenda:

Morning Session (9:00 AM – 12:30 PM)

9:00 AM – 9:30 AM: Welcome & Introduction

• Introduction to the course and trainers.
• Overview of the importance of video for small businesses.
• Discuss the role of video in marketing (social media, website, customer engagement).
• Brief on the day's agenda.

9:30 AM – 10:15 AM: Understanding Your Smartphone Camera

• Basic settings: resolution, frame rate, and focus (demonstrating on different phone models).
• Lighting basics: how to make the most of natural and artificial light.
• Sound: recording clear audio with Bluetooth wireless mics.

10:15 AM – 11:00 AM: Storytelling & Scripting for Video

• Defining the purpose of your video (promotion, education, customer story, etc.).
• Basic scripting tips: how to plan your message.
• Creating a simple shot list for your video.
• Hands-on: write a basic script and plan for a short film (30-second to 1-minute video).

Break 11:00 AM – 11:15 AM

11:15 AM – 12:45 PM: Framing, Shooting Techniques & Practice

• Framing basics: rule of thirds, headroom, and looking room.
• Demonstrating the 5 main types of shots (close-up, medium, wide) etc.
• Stabilization techniques: holding your phone steady or using gimbals or simple tripods.
• Hands-on: groups practice shooting their scripted videos.

Lunch Break (12:45 PM – 1:30 PM)

Afternoon Session (1:30 PM – 4:30 PM)

1:30 PM – 2:15 PM: Reviewing Footage

• Group discussion: Reviewing the footage shot in the morning.
• Feedback on camera work, framing, and content.
• Highlight key learning points from the footage.

2:15 PM – 3:15 PM: Basic Editing on Tablets

• Introduction to basic editing apps (e.g., iMovie, CapCut).
• How to trim clips, add transitions, and include text overlays.
• Music and audio: how to add music tracks or voiceovers.
• Hands-on: participants edit the footage they shot earlier.

Break (3:15 PM – 3:30 PM)

3:30 PM – 4:15 PM: Platform-Specific Settings

• Social media guidelines: best video settings for Instagram, Facebook, LinkedIn, and YouTube.
• How to export videos in the right format and resolution for each platform.
• Hands-on: exporting the finished video based on where they plan to upload it.

4:15 PM – 4:30 PM: Final Review & Wrap-Up

• Showcase some of the videos made by participants.
• Final feedback and tips for improving future videos.
• Q&A session.

Candidates must bring:

• Smartphones for shooting
• Tablets for editing

Outcomes:

Participants will leave the course with:

• A good understanding of how to shoot and edit video content for their businesses.
• A completed short film (30 seconds to 1 minute) that can be used immediately.
• The ability to repeat the process for future business video needs.